tag:blogger.com,1999:blog-13265058.post112685608335621985..comments2023-10-28T23:33:56.980+11:00Comments on Sydney Oracle Lab: Tracking my blog's "customers"SydOraclehttp://www.blogger.com/profile/08828771074492585943noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-13265058.post-1127888326238176502005-09-28T16:18:00.000+10:002005-09-28T16:18:00.000+10:00"I can understand misspelling Britney, but DVD ? D..."I can understand misspelling Britney, but DVD ? DUD, VD ? Are you sure they don't mean to use those terms. "<BR/><BR/>Heh! Tell me about it... Didn't believe it either, until one of our sales folks showed me. Note: typos, although unintentional, are also a valid search expression and the results get clicks as well!<BR/><BR/>One of the interesting aspects of all this search engine stuff is actually figuring out what people *mean* when they type a search term, where do they end up and what they really wanted. <BR/><BR/>By the time all the permutations are figured out, it's quite common to manage a customer targeted campaign for a range of terms in excess of two hundred thousand. And that's for a medium site. These all then need to be monitored for effectiveness and efficiency, with a view to reducing the cost to the punter.<BR/><BR/>The software to manage and capture the results of all this has to go through oodles of data every day and extract some sense out of it. Lots and lots of regular expression stuff, custom coded. Mostly C, but also Perl and Python. With Oracle as the end storage mechanism for further analysis. Quite interesting.Noonshttps://www.blogger.com/profile/07694829378563989648noreply@blogger.comtag:blogger.com,1999:blog-13265058.post-1127878708213524872005-09-28T13:38:00.000+10:002005-09-28T13:38:00.000+10:00I've picked up some hits from search engines (surp...I've picked up some hits from search engines (surprising as I don't think I'd be highly ranked) but you are right, as a blog they're not something I'm interested in.<BR/>I can understand misspelling Britney, but DVD ? DUD, VD ? Are you sure they don't mean to use those terms. <BR/><BR/>PS. Got another spike when I mentioned possible changes to AskTom. Might change my blog to a Tom Kyte/Jonathon Lewis gossip column. Get the paparazzi up to Toronto for their next meeting.SydOraclehttps://www.blogger.com/profile/08828771074492585943noreply@blogger.comtag:blogger.com,1999:blog-13265058.post-1127875936200135772005-09-28T12:52:00.000+10:002005-09-28T12:52:00.000+10:00Yes, but the blogsphere is a particular case where...Yes, but the blogsphere is a particular case where the referer info is important. For search engine marketing and add placing with p4p and a few other google/yahoo "niceties", the really interesting bits are the timeframes, the address/area of the users and the search terms. Plus assorted cookies for verification and such. <BR/>Quite an interesting arena: did you know there are 365 common used mis-spellings for searching "Britney Spears DVD"? Amazing...<BR/><BR/>BTW Gary, I'm in Cremorne even tough it shows up as Waverton. Where are you nowadays, after OSR? ;)Noonshttps://www.blogger.com/profile/07694829378563989648noreply@blogger.comtag:blogger.com,1999:blog-13265058.post-1126892877858699032005-09-17T03:47:00.000+10:002005-09-17T03:47:00.000+10:00I hear the ultimate "spike" in traffic is the Tom ...<I>I hear the ultimate "spike" in traffic is the Tom Kyte Effect.</I><BR/><BR/>I didn't have stats before Tom linked to my blog, so I don't know. I can tell you that about 1/3 of my "came from" links are from Tom's blog. I got a spike from when HJR linked to me.Jeff Hunterhttps://www.blogger.com/profile/15701602600662849251noreply@blogger.comtag:blogger.com,1999:blog-13265058.post-1126880111463797562005-09-17T00:15:00.000+10:002005-09-17T00:15:00.000+10:00I also got "tripled" when I was included in OraBlo...I also got "tripled" when I was included in OraBlogs.<BR/><BR/>I've gotten minor spikes when someone like Niall or Pete F linked to an article.<BR/><BR/>I didn't notice that much of a spike when I first mentioned Oracle WTF (which was before you, Bobablog and Jeff :P :). Except when Niall linked to it and I got the "Niall effect."<BR/><BR/>I hear the ultimate "spike" in traffic is the Tom Kyte Effect.Robert Vollmanhttps://www.blogger.com/profile/08275044623767553681noreply@blogger.comtag:blogger.com,1999:blog-13265058.post-1126876573755234402005-09-16T23:16:00.000+10:002005-09-16T23:16:00.000+10:00Yes, it's certainly interesting to know who your r...Yes, it's certainly interesting to know who your readers are. I've learned a lot about my readers; both technically and personally.Jeff Hunterhttps://www.blogger.com/profile/15701602600662849251noreply@blogger.com